RCS Business Messaging
With iOS 18 now supporting RCS, it's set to become the universal standard — reaching billions of users inside the messaging app they already trust.
The gap
If your team is still weighing SMS's low engagement, email's clutter, and the cost of building a branded app experience — RCS closes that gap.
It's rich, interactive, and verified — built for teams that need better conversions and CX without adding channel complexity.
Real results from Infobip customers
Why teams switch
Four reasons RCS becomes the default channel once teams try it.
Go beyond text with images, carousels, and personalized offers that resonate.
Interactive buttons and two-way conversations that turn messages into revenue.
Verified sender IDs so customers know it's really you — every time.
Track delivery and engagement with detailed RCS metrics to optimize every send.
Side by side
| SMS | RCS | ||
|---|---|---|---|
| Rich media & carousels | ✕ | ✓ | ✓ |
| Verified sender identity | ✕ | ✓ | ✕ |
| Interactive quick-reply buttons | ✕ | ✓ | ✕ |
| Opens inside the native inbox | ✓ | ✓ | ✓ |
| Typical delivery on time-sensitive sends | ~60% | 100% | Varies |
| Requires a branded app build | No | No | No |
Case study
Switching debt-collection reminders to RCS took delivery from roughly 60% on SMS to a 100% delivery rate — while Papa Johns saw a 23% lift in sales on RCS-driven offers.
Results from Infobip customer deployments
Get a free, no-obligation walkthrough of RCS for your customer engagement stack — tailored to what your team is solving for right now.